About Jordan Riichey | Athletics Anonymous

// Where it started

Irritable. Discontent. Done with it.

I was always athletic. And I did absolutely nothing with it. High school, college, my early twenties, all of it spent partying and chasing the wrong things. I worked corporate jobs I hated, answered Slack messages about nothing, collected paychecks and spent them on more of the same.

Nothing ever stuck. I'd start something, lose interest, move on. I kept looking for the next thing that would make me feel okay. The job didn't do it. The money didn't do it. The lifestyle didn't do it.

I hit a physical, spiritual, and financial bottom in 2023. Getting there was the best thing that ever happened to me.

07.26.2023

Date of sobriety

I got sober on July 26, 2023. I found a group of men in Chicago who had been where I was and had built something different on the other side of it. They helped me stop and rebuild. Physically. Spiritually. From scratch.

For the first time, something stuck. Training became the anchor. The structure and discipline it demanded were things I had needed my entire life.

Before · 2023

Chicago Marathon · 2024

Before · Training Base

After · Endurance Run

After · Strength Build

// The races

I trained for everything wrong first.

A charity walked into my church in Chicago and offered to sponsor people for the Chicago Marathon. I'd grown up in Sarasota, Florida. I'd never heard of anyone running a marathon. I signed up anyway. My training was unstructured and undisciplined - but I finished in 4 hours.

I bought a road bike and started putting in 100 to 200 miles a week around Chicago. At 4:30am one morning before a training session, I signed up for Ironman 70.3 Oceanside. My girlfriend and I were already moving to Northern California. Good time to find out what I was made of.

I skipped hiring a coach for that first Ironman. Started real prep with 10 weeks to go. Finished in 6 hours. I know what underprepared feels like, which is why I build programs the opposite way.

2024

Chicago Marathon

4:00:00 finish

First race. No structure, no coach. Figured out what hurt and what held.

2026

Ironman 70.3 Oceanside

6:00:00 finish

March 28th. First time with a real training structure. The difference was immediate.

2026

La Jolla Half Marathon

1:56 finish

May 6th. Bloodwork-informed training block leading into this one.

2026

Tahoe Century Ride

5:30 finish

100 miles. Six months of Zone 2 before touching intensity. Paid off.

// Why I coach

I can't stand the Slack messages.

I spent years in corporate jobs I hated. The meetings, the performance reviews, the work that looked like productivity and produced nothing.

I want to work one-on-one with men who are serious about change. Men who are ready to build something real in their body and their life.

My goal is to help men skip the years I wasted and get to the version of themselves they know is possible.

01
I've been where you are. The irritability, the restlessness, nothing sticking. I know what it takes to get out of it.
02
I trained wrong before I trained right. I know what ego-driven, unstructured training costs. My programs exist because I paid for that education.
03
I built this from rock bottom. Sobriety, training, triathlon, coaching, none of it existed for me three years ago. I know what starting over actually looks like.
04
I take the physical, mental, and spiritual seriously. Most coaches stop at the body. Working all three together is a different thing entirely. That's what I bring.

// What backs the work

Coached at every level. Bloodwork included.

Most coaches give you a program. I give you a team. Every discipline of endurance training - swim, bike, run, strength, hypertrophy - has a dedicated expert behind it. And before any program is built, I work with highly accredited men's health clinics to understand and interpret your bloodwork so that what we build is grounded in what your body actually needs - not what works on average.

Coaching

Expert-backed
across the board.

Whether you're chasing strength, body composition, endurance, or all three - I have specialists behind every discipline. I personally train under a dedicated endurance coach and a running coach, and I bring that same commitment to structured, expert-led guidance to every client I work with.

Strength and hypertrophy

Endurance - running, cycling, triathlon

Body recomposition

Race-specific preparation

Bloodwork & Men's Health

Your labs aren't just
numbers on a page.

I work with highly accredited men's health clinics to interpret your bloodwork and translate it directly into your everyday habits, supplementation, nutrition, and training load. Hormones, inflammation markers, cardiovascular panels - all of it informs how we build your program and how we adjust it over time.

Hormone optimization - testosterone, estradiol, DHEA

Cardiovascular markers - LDL particle, ApoB, HDL

Inflammation and thyroid function

Supplement protocols built from your actual results

This isn't about optimizing numbers for the sake of it. It's about understanding what's happening inside your body so that everything we do on the outside - how you train, how you eat, how you sleep, how you recover - is actually working with your physiology instead of against it. That's the difference between a program that looks good on paper and one that actually produces results.

I Was Doing
Everything Right
Too.

Irritable. Discontent. Done with it.

I trained for everything wrong first.

I can't stand the Slack messages.

Coached at every level. Bloodwork included.

Stop wasting what
you're capable of.

I Was DoingEverything RightToo.

Irritable. Discontent. Done with it.

I trained for everything wrong first.

I can't stand the Slack messages.

Coached at every level. Bloodwork included.

Stop wasting whatyou're capable of.

I Was Doing
Everything Right
Too.

Stop wasting what
you're capable of.