JordanRichey.

Irritable. Discontent. Always.

I was always athletic. Genuinely gifted. And I did absolutely nothing with it. High school, college, my early twenties — all of it spent partying, chasing the wrong things, stuck in a cycle I didn't even know I was in. I worked corporate jobs I hated, answering Slack messages about things that didn't matter, collecting paychecks and spending them on more of the same nothing.

The frustrating part wasn't the chaos. It was that nothing ever stuck. I'd start something, lose interest, move on. Over and over. I was always looking for the next thing that would finally make me feel okay — and it never came. Not from the job, not from the money, not from the lifestyle.

I got sober on July 26, 2023. I found a group of men in Chicago who had been where I was and had built something different on the other side of it. They didn't just help me stop — they helped me rebuild. Physically. Spiritually. From the ground up.

For the first time in my life, something stuck. Training became the anchor. The structure it required, the discipline it demanded — it was exactly the container I'd needed my entire life and never had.

Before · 2023

Chicago Marathon · 2024

I trained for everythingwrong first.

A charity walked into my church in Chicago and offered to sponsor people for the Chicago Marathon. I'd grown up in Sarasota, Florida. I'd never heard of anyone running a marathon. I signed up anyway. My training was unstructured and undisciplined — but I finished in 4 hours.

Then I bought a road bike and was doing 100–200 miles a week around Chicago and fell in love immediately. One morning at 4:30am, getting ready for a private training session, I had the idea to sign up for Ironman 70.3 Oceanside. My girlfriend and I were already moving to Northern California. I figured — why not. It's good to do hard shit.

I let my pride get in the way of hiring a coach. I only started taking it seriously with 10 weeks to go. I still finished in 6 hours. Now I train the right way — and I know exactly what the wrong way costs you.

Coached at every level. Bloodwork included.

Most coaches give you a program. I give you a team. Every discipline of endurance training — swim, bike, run, strength, hypertrophy — has a dedicated expert behind it. And before any program is built, I work with highly accredited men's health clinics to understand and interpret your bloodwork so that what we build is grounded in what your body actually needs — not what works on average.